Agricultural journalists
distribute information about the agriculture industry to the public,
legislators, commodity groups and government agencies through broadcast, print
or web-based media. They can work for federal-government agencies, such as the
USDA, the U.S. Department of the Interior or the U.S. Department of State, or
with divisions of state governments. Some agricultural journalists work with
advertising or public-relations agencies, while others are employed by food
companies. They may also work to publicize the research of state land-grant
universities.
By definition, agricultural
communicators are science communicators that deal exclusively with the diverse,
applied science and business that is agriculture. An agricultural communicator
is "expected to bring with him or her a level of specialized knowledge in
the agricultural field that typically is not required of the mass
communicator". Agricultural communication also addresses all subject areas related to
the complex enterprises of food, feed, fiber, renewable energy, natural
resource management, rural development and others, locally to globally.
Furthermore, it spans all participants, from scientists to consumers - and all
stages of those enterprises, from agricultural research and production to
processing, marketing, consumption, nutrition and health.
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