An agritourism business is a farm
enterprise operated for the enjoyment and education of the public that may also
generate additional farm income by promoting farm products and experiences.
Typically these are rural enterprises that incorporate both a working farm
environment and a commercial tourism component . In the general sense,
agritourism is the practice of attracting visitors to an area or areas used
primarily for agricultural purposes (Virgina Cooperative Extension). However,
agritourism can include anything that connects consumers with the heritage,
natural resource or culinary experiences unique to the agricultural industry,
or a particular region of the countrys rural areas Agritourism is a lot more like eco-tourism or
heritage tourism in that it is small-scale, low-impact, and, in many cases,
education-focused (Virgina Cooperative Extension). In many cases agritourism is
more about providing alternative income to assure viability of the working
farm, but a collaborative effort on a regional scale can create a unique rural
destination that is attractive to tourists.
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